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Best social media platforms for business

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Best social media platforms for business :

Investment in Social Media Will Become a Necessity, Not a Luxury.

Businesses are already coming to terms with the need to integrate their social media efforts with their content strategy, and are seeing the impact of social media in terms of lead generation, referral traffic, and revenue.

As businesses see these very real and measurable benefits, I believe we’ll see a move away from assigning social media tasks to existing employees, and see even more companies hiring social media strategists or full-time social media managers.

According to Statista, there are already about 1.79 billion users in social media in 2014. And it is projected to reach about 2.44 billion by 2018. This is surely going to give social media a boost as a major marketing platform in near future.

http://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/

Almost every year, new trends emerge for social media. With 2015 round the corner, it’s time to have a look at some of the most anticipated social media trends for the year:

  • Video Becomes the Content of Choice. Short videos will be more in use. In 2015, video will dominate as the social media content format of choice. Further, regular video segments, like podcasts and blog posts, will come into their own as a form of content that drives social engagement and other marketing goals.
  • Social media will be designed more for mobile devices.
  • Images will be used in a more extensive manner.
  • Companies will look to go for viral marketing.
  • Real-time marketing will rise significantly.
  • Instagram and LinkedIn will be the most popular platforms.
  • Creativity will be the need of the hour.
  • The benefits of social media are many, but they include:

    • Improved social signals (which are a factor in the search ranking algorithm).
    • Company branding
    • Improved brand awareness
    • Word-of-mouth advertising
    • Increased customer loyalty and trust
    • Improved audience reach and influence
    • LinkedIn and Instagram to Become the Most Important Platforms

      LinkedIn and Instagram are expected to emerge as the most popular social media platforms. While LinkedIn is anticipated to emerge as a major platform for B2B audience, a large number of people will use Instagram for B2C communication.

      Instagram will be one of the most important platforms for sharing videos. In addition, companies are expected to take LinkedIn more seriously in near future. Dedicated professionals are likely to be hired for maintaining the LinkedIn marketing policy in 2015. They are going to make it easier for the companies to leverage the benefits offered by this platform.

      Here are a few up-and-coming social media companies to watch in 2015:

      Best social media platforms for business

      Unmetric

      • Unmetric is a social media analytics and competitive intelligence platform. The platform helps users generate ideas by displaying streams of successful campaigns to see what is resonating with consumers. Rather than taking hours or days to analyze data, Unmetric can analyze your marketing efforts in minutes and compare them to relevant competition. It even provides real-time alerts when content your competition posts is driving more engagement than usual.
      • The only social media intelligence platform focused on brands. Everything else is just numbers.
      • Read more here: unmetric.com


      Best social media platforms for business

      Kenshoo Social

      • Kenshoo Social is a platform allowing users to create and manage targeted social marketing campaigns. Considered breakthrough social media technology for elite marketers, Kenshoo Social analyzes data, metrics, and algorithms to detect target audiences, measure performance, and help budget money. Not only that, the platform provides training and certifications through KenshooU as well as a blog with critical consumer trends and insights.
      • Breakthrough social media technology for elite marketers.
      • Read more here: kenshoo.com

      Best social media platforms for business

      Bubbly

      • Bubbly is a voice-based social media network, allowing users to record voice messages, edit them with effects, and share them on social media. Bubbly was recently acquired by Altruist Group, a company that provides telecom services in Europe, Africa, and Asia, though terms of the acquisition were not disclosed. With 40 million users in Asia and the Middle East, and $39 million raised in investor funding, this company is one to keep an eye on moving into next year.
      • Read more here: bubbly.net

      Best social media platforms for business

      Heard

      • Heard is a social news network that vets sources while preserving anonymity. The platform allows for dynamic, free-flowing social conversations similar to those seen at a party where crowds gather around storytellers, and form and disperse naturally as conversations change. The app uses matching and reputation engines to help content find the right audiences, without users needing to search, follow, or friend others.
      • Read more here: goheard.com

      Best social media platforms for business

      Frilp

      • Frilp is a quick way to receive recommendations from friends and Frilp experts on a product or service you are seeking. This is the perfect app to use when in a new city you aren’t familiar with because you can access the local knowledge of your contacts to recommend hotels, restaurants, and attractions. Frilp finds businesses and services your contacts have used by analyzing your social networks, phone book, and office network. The advantage here is trust. You could either trust the reviews of random people you don’t know on review websites, or call a friend.
      • The quickest way to access the local knowledge of your friends and our experts.
      • Read more here: frilp.com

      Best social media platforms for business

      WeChat

      • WeChat is a media-centric messaging app that connects users across platforms.BuzzFeed has recently teamed up with WeChat to deliver top viral content and news to followers. Predicting the future of content sharing lies within messaging platforms; BuzzFeed hopes the preemptive partnership will help lead the shift in the way we share content.
      • Read more here: buzzfeed.com

      Best social media platforms for business

      Whisper

      • Whisper is an online community for sharing secrets. Users are entertained by stories about everything from embarrassing moments to guilty pleasures from anonymous users. The app organizes secrets into categories including confessions, relationships, military, and faith. It even alerts users of trending searches with keywords such as “caught? and “my parents.?
      • Read more here: whisper.sh

      Best social media platforms for business

      Line

      • Line is more than just a messaging app. Yes, the app does allow free messaging, group chats, and stickers on all smartphone devices and even on a PC. But, users can also connect with popular celebrities, brands, and TV shows to receive exclusive news and coupons only found through Line. The app also allows free real-time voice, video calls, photo, and video sharing with other app users.
      • Read more here: line.me

      Best social media platforms for business

      Space Tag

      • Space Tag is a breakthrough social media platform that is about to launch. The app allows users to tag specific places and objects leaving notes for themselves or others. The app recognizes any users’ location from the camera on the smartphone. This social network will be a big one fromShopCloud, the Israeli startup behindInside Navigation providing indoor location identification with sub-meter accuracy, using only sensors on a modern smartphone.
      • Read more here: itunes.apple.com/us/app/spacetag

      Best social media platforms for business

      Quicket

      • Quicket is a multi-purpose mobile application that aims to be a one-stop-app for all your travel needs. The app recently launched a Facebook seat check-in that allows users to check out who’s going to be sitting next to them, with an optional link to their Facebook profile. Other features help travelers with everything from booking a flight in less than a minute to selecting a seat on the plane, all in the comfort of one app. Quicket is headquartered in Munich and was developed from what was formerly Jets. The company has raised €1,000,000 from a combination of private investments and venture capital.
      • Read more here: quicket.to

      Best social media platforms for business

      Meetey

      • Meetey is a location-based app that lets you share and enjoy moments happening around you. The network creates a quick and easy way of connecting and engaging with people in the area. Users are also able to share and consume local content in the anonymous mode. Meetey is launching at Web Summit and aims to be the “go-to? app when you want to see what’s happening in your area.
      • Read more here: itunes.apple.com/us/app/meetey

      Best social media platforms for business

      Sharewall

      • Sharewall is a new service that allows readers to access content that would otherwise would be locked behind a paywall by using social sharing as a currency. Additionally, using its recently launched artificial intelligence engine, the startup helps websites offer customized content for readers across three channels: the homepage, newsletters, and social media.
      • Read more here: sharewall.co.uk

      Best social media platforms for business

      Rinbw

      • Rinbw is an innovative new social app that lets you share short, five-second videos with your closest friends. Rinbw lets users send trivial moments from life that don’t matter to 1,000 followers, but mean the world to your closest friends. The app serves as a video phonebook and helps you start conversations with your contacts.
      • Read more here: rinbw.com

      Best social media platforms for business

      NOKNOK

      • NOKNOK is an anonymous reputation app that tell users how their friends saved them as a phone contact. This provides interesting insight on how we are labeled by friends, family, coworkers, and even romantic acquaintances. With the most recent version of the app, users are able to chat with name givers while they remain anonymous. Users are able to ask them why they labeled them a certain way and who they are.
      • Read more here: noknokapp.com

      Best social media platforms for business

      Viber

      • Viber is a pioneering mobile messaging, voice, and video service. Viber lets everyone in the world connect — freely. Users can send free text messages, fun stickers, photos, videos and doodles, share locations anywhere in the world, make free HD-quality calls, and communicate with push-to-talk. Calls are free among Viber users, and low-cost to any other phone number around the world.
      • Read more here: viber.com

      Best social media platforms for business

      Local Search Expands Google+

      • The rise of Google+, through Google Local Search results, will be a phenomenon in 2015.
      • Google has created the infrastructure to enable businesses to easily appear in Google search, and so many businesses still haven’t claimed their listings.
      • Once they have five reviews, the stars will be shown. The ‘star game’ will start to play out in 2015: authentic reviews will rise to the top and small businesses will have the chance to shine.
      • Most of the major social media platforms, such as Twitter and others, are likely to remain relevant in 2015 as well. However, marketers will need to pay out more money to make their advertisements appear on platforms, such as Facebook. Hence, companies need to significantly increase their budget for social media marketing for 2015. Besides, they will also be focusing more in 2015 on using social media as the perfect platform for driving business revenues.

      Social Marketers Become Selective

      • Social media is becoming increasingly competitive and complex. If it was possible to be a social media expert three years ago, it’s definitely impossible today. And it becomes even worse as we enter 2015.
      • The only way to handle the growing complexity of the social media marketing world is to be selective. And you need the right data to make the right choices.

      Direct Buying Becomes Mainstream

      • In 2015, both Twitter and Facebook will introduce the Buy button and we’ll see significant sales happening through these platforms. I don’t imagine that you’ll be buying products for a few hundred dollars, but you will hand over micro-payments. For example, it makes perfect sense for authors launching a book to offer it for sale directly on Twitter and Facebook.
      • We know that Twitter and Facebook are already testing this out. I think that they both will partner with Stripe to do all the payment processing.
      • LinkedIn will follow with a similar payment system, but I don’t see this happening until 2016.
      • As people get used to handing over smaller amounts of money, Facebook will develop a marketplace for products and services in years to come. Why not go shopping with your friends online?

      What do you think? Do you agree with these social media marketing predictions? Do you have any you’d like to share? Please share your comments below.

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